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Quality > Quantity

For most of us, the simple measure of social media's impact is in the number of likes, comments, and shares. But some of those views come with a different quality...as I learned firsthand this week.
A recent post of mine was performing rather poorly on social media (even for my standards): 1 like on Facebook, 15 views on LinkedIn, and 17 views on my blog. It seemed like a dud. It's certainly not my first and unfortunately probably won't be my last.
But eventually, one person, with a prestigious national role and title, saw the post and several things happened:
1. He sent me a very encouraging email. For someone to take the time to send a personal note (yes emails count in today's world) means a lot.
2. It was passed along by some other people with much fancier positions and titles than mine to my boss (unbeknownst to me at the time).
3. He shared it with our company and I heard from several co-workers about how they enjoyed that post and have been encouraged by others I've written.
I wanted to share this story for several reasons:
1. You would be amazed at how many people see and read your posts online while never liking or commenting on a single one. Keep sharing positive and encouraging stories. And folks, if your friend shares something smart, funny, encouraging, inspiring, or kind, hit like for them. If they have a business page, like their posts. Organic interaction is the number one driver of social media attention.
2. Stop focusing on going 'viral.' I can posts pictures of my kids or the funny Thomasisms to get 'easy' likes (and I do from time to time). But we should focus more on being the cure instead of the virus. It's much harder and not as sexy, but its impact is much greater.
3. When it comes to social media, don't always believe the numbers. Again, it took the right person seeing my post for by boss to hear about it. Since that time, the views and likes have more than doubled - which for social media standards still isn't saying much.
But hey, it made an impact on somebody at least, and maybe your next post will too. Keep sharing QUALITY stuff!

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